Welcome to Cinnamon Daisy!

Hi, I’m Em – the designer, dreamer, and eco-enthusiast behind Cinnamon Daisy. This is where creativity blooms, sustainability is at the forefront, and sewing becomes more than a skill – it’s a way to express, empower, and reconnect.

Why I Do What I Do

Sewing is my happy place, my way of weaving joy into life. It’s also my stand for a greener, kinder world. I believe that fashion should empower every body, every size, and every story. I'm passionate about making clothes fit our bodies rather than making our bodies fit into clothes. That’s why my size-inclusive sewing patterns are crafted with ever-changing bodies in mind, so you can create pieces that truly fit you.

At Cinnamon Daisy, sewing is more than patterns and fabric – it’s a celebration of self-expression and growing confidence. I want you to feel confident in your sewing abilities and feel confident in your own skin. My patterns are designed to be approachable for beginners yet inspiring for seasoned sewists. And because I care deeply about the planet, I focus on creating designs that encourage thoughtful sewing and less waste.

My Story

Somewhere along my life journey I became a little lost, stuck in jobs that didn't feel right and working for companies I didn't align with. I yearned for something more and longed for the freedom to design my own life and to design how my day looked. I explored and delved deep to understand what brings me the most joy and how I can incorporate more of that into my life. 

Sewing became my way back to myself. It brought me into a flow state where time melted away, and I rediscovered the joy of making something with my own hands. That joy sparked Cinnamon Daisy – a place where anyone can feel proud of what they create.

Now, my mission is to inspire you to explore that same creative freedom and reconnect with your body. Whether it’s finally nailing that invisible zip, creating a handmade wardrobe, or embracing the magic of making, I’m here to cheer you on every step of the way. I want a future where you no longer see your body as the problem, creating a ripple effect of confidence in other areas of your life.

Together, we’re creating more than clothes – we’re building an empowering, inclusive, and thoughtful sewing community. So, let’s raid our fabric stash, pick a new sewing pattern and let's get creative so we can say "thanks, I made it!".

Em x

P.S. Curious about my sustainability promise? Check out my partnerships and commitment to the planet here.